In today's technology-driven world, digital marketing has emerged as a game-changer for businesses, both big and small. Unlike traditional marketing methods, digital marketing leverages the power of the internet and digital tools to connect brands with a global audience. From small startups to established corporations, businesses can utilize this modern approach to reach their target customers in more personalized, measurable, and cost-effective ways. Digital marketing is also far more cost-effective compared to traditional forms like television or print advertising. Small businesses with limited budgets can still compete with larger enterprises by focusing on strategies such as content marketing or pay-per-click (PPC) ads